About the show
Beer and Bullshit is a weekly show dedicated mostly to conversations about beer. Now in its third season, the show features in-depth discussions with professionals from across the beer industry, including beer makers, brewery owners, sales reps, consultants, and more. It also occasionally features some of the funniest improvisers in Canada.
Ben Johnson is a beer writer based in London, Ontario, Canada.
His work has appeared in The Globe and Mail, Toronto Life, Post City, blogTO, and Torontoist and he is currently a regular contributor to the Ontario beer guide, The Growler.
He maintains the website Ben's Beer Blog and launched the Beer and Bullshit podcast in July of 2020 in a desperate attempt to stay relevant at a time when most people seem to have forgotten how to read.
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Chris Pellarin drinks beer. He and Ben have been friends for three decades and they live a couple blocks apart.
When asked if he'd like to co-host a podcast, he said, "Sure."
About our audience
88%
Listeners of the podcast who reside in Ontario.
89%
Listeners who identify as male.*
35 - 44
Average age of a Beer and Bullshit listener.*
6 in 10
Canadians who say they've taken action as a result of listening to a podcast ad.**
$100K+
Average household income of a regular podcast listener in Canada.**
*based on Spotify analytics
** Source: The Canadian Podcast Listener 2020
Reach
3000+
Post reach
7000+
Followers*
3000+
Followers*
9000+
Listens
*based on cross promotion of Beer and Bullshit and Ben's personal account
Let's connect
For more information and details of partnership packages available, contact Ben today.
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Season one of the podcast featured the song "Workin' Man" by Drug Rug as our theme music.
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Season two featured original beats by Kevin Freer for both our theme and ad copy tunes.
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Season three features the song "Cigarette Butts & Dog Shit" by Deforesters.